It's almost the most romantic day of the year - Valentine's Day! Next to Mother's day, it’s also the busiest holiday for your local florist. Americans are estimated to spend about $2,000,000 on Valentine's Day flowers. Yeah, you read that right – chocolate not included.
Your local florist puts a lot of work into making sure your special someone delivers quality flowers. The most popular arrangements this year, coming in first place year after year, are a dozen red roses. Sometimes keeping it classic is best, and red roses never go out of style. Although some florists mix it up with other beautiful flowers such as tulips, orchids, and amaryllises - red roses are still the preferred choice.
With so many available options for a consumer to purchase flowers, choosing the right place can be tough. Do you go to your local florist? Do you shop a national online flower retailer? Pick some flowers on your way home (not applicable to anyone experiencing an East Coast winter)? Once you decide who’s getting your business, what factors should you consider when ordering your Valentine’s Day flowers?
According to our flower experts, there are 3 basic things to consider when placing an order for roses:
1. Length of the roses - the longer they are, the more expensive they become
2. Does the arrangement require assembly or will it come ready to display? (Bonus points from the lady if they’re ready for her to immediately Instagram) -- most national flower retailers will ship your flowers in a box that requires you to put the arrangement together on your own.
3. How long will the flowers last? – Ask your florist what the life expectancy of the specific rose variety you’re purchasing your sweetheart is (Bloomerent florists are experts at this one!)
Rose arrangements could last anywhere from 5 to 10 days depending on the variety, quality and freshness. Once you have your flowers on display in your home or your office, there are ways to help them look their best for a longer period of time.
Our Bloomerent experts suggest changing the water in the arrangement every few days and cutting the flower stems at a 45-degree angle every time you do so. It’s also helpful to display your arrangement in a cool space, away from a fan, radiator or sunny window. For an extra perk, mist your roses daily to help them hydrate through the petals and look as good as you do for as long as they can.
Happy love day to all!