How Sharing Works: Transitioning From the First to the Second Event

Sharing, sharing, sharing. We’ve based our entire company around it, but what does it look like to share centerpieces between two events? We’re here to give you a behind the scenes look into how sharing flowers from one event to the next happens. 

Once a customer goes to our site, he or she plugs in their event location and date and they are given the option to find a florist in their area or opt into available flowers. As an Event A, the customer decides which Bloomerent florist(s) they want to work with and are connected to them directly. They meet with them for a consultation as usual and once they’ve decided they want to book them as their florist, Bloomerent works directly with the florist to list their flowers in our database.

So, you booked your florist and chose your flowers. Now what? Sit back and relax. We, Bloomerent, will list your flowers on our site for another customer (Event B) to opt into. After a match is made through our platform, our florists take the reigns. It is really important to Bloomerent that the traditional florist/customer relationship is not disturbed and that both customers (Event A and Event B) work one-on-one with the same florist.

By opting into these centerpieces, Event B agrees to use the general color scheme and floral selection of Event A’s selection. However, this doesn’t mean you can’t make any changes! Our florists are happy to add a pop of color or a different kind of flower to any repurposed flowers, just make sure you speak to them about it when you’re opting in.

“I do love giving that second chance to arrangements where they can be completely different form the first arrangement I recently did an event where they wanted to incorporate navy blue into a red and plum palette, and it just made those jewel tones pop even more. Put it in a different vase, and add some special blooms, and they’re brand new again.”

— Lydia Andrien, owner of Wyld

The day of Event A’s wedding or event, our florist drops off and sets up all flowers at his or her venue. After the event, at a previously specified time, your florist returns and picks up the arrangements.

“Flowers have a long vase life, and it’s especially rewarding when you give them the opportunity to open up at each stage of their life. Of course the most beautiful stage is the big finale, when they get that chance to breathe their last breathe. You’ll see the new floral design is really starting to showcase that ebb and flow. When the blooms get to show off their full potential is when the arrangement looks its best.”

— Lydia Andrien, owner of Wyld
NEW YORK, NY – AUGUST 29: A general view of atmosphere at ‘The Light Between Oceans’ New York party at Spyglass Rooftop at the Archer Hotel on August 29, 2016 in New York City. (Photo by Michael Stewart/Getty Images for Natalie Zfat, Inc)

You’ll see from the picture above that the flowers look just as beautiful and new for a second event. Why? Because they are! Flowers have a lifespan of 3-14 days so sharing them between two events will mean your flowers never look wilted or tired.

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