Jerra, a Bloomerent bride, described her inspiration as Urban Chic meets Modern Art Deco for her March 2017 wedding at 501 Union in Brooklyn, NY. She worked with Bloomerent florist Wyld NYC and together with the owner, Lydia, conceptualized centerpieces with movement and whimsy to contrast against the modern environment.
We asked Jerra to answer a few questions about her wedding and planning process to give insight to all future brides and grooms.
How did you hear about Bloomerent?
I was browsing Pinterest and came across an article about the various things you can rent for your wedding. Flowers and Bloomerent were one of the first things listed.
Did you find your florist through Bloomerent and were you the first or second event?
Yes I did and I was the first event.
How did working with Bloomerent ease the traditional experience of choosing a florist?
I’m so grateful to live in a city like New York where the options are endless, but that can also be a bit daunting. I struggled to find the right place to start when looking for a florist and then once I did I was overwhelmed with options. Bloomerent had a curated list of florists that was previously vetted. It made the process of selecting the right florist simpler, easier, and faster.
Would you recommend Bloomerent to friends?
Absolutely – already have!
What was the inspiration/theme of your wedding?
Urban Chic meets Modern Art Deco. We fell in love with the bold patterned wallpaper, grand marble bars, geometric lines, urban garden, and industrial chic mixed with modern glamour vibe of our venue. We wanted to incorporate these elements into everything from our invitations to décor and attire, while still keeping things natural with whimsical flowers and materials like brass, copper, slate and stone.
We also wanted a more fun night that felt very “us” so we used rich colors and a lighthearted approach when writing stationery and selecting music, as opposed to anything too formal or romantic.
How did your inspiration/theme influence your flowers?
The wedding party attire and table decor were sleek and structured so I wanted the flowers to be the element that infused movement, texture and color. I also wanted a hint of whimsy so in addition to flowers we incorporated unique greenery and air plants, used bud vases in a variety of shapes and sizes, and asked that each arrangement be slightly different.
How was your experience working with your florist?
Fantastic! Lydia was so pleasant to work with and paid a lot of attention to the details. She is extremely talented and you can tell she takes pride in her work and wants everything to be perfect for her couples. She took my vision and executed it even better than I could have imagined.
How did you feel knowing that your flowers wouldn’t end up in the trash?
I hated the idea of spending a lot of money on something so beautiful that would be thrown away at the end of the night. I was very happy to know they would have a second life – that more people could enjoy them on another day.
What was the highlight of your wedding?
Pausing to sit at our sweetheart table and taking it all in. Looking around and seeing all our hard work in planning come to life with beautiful flowers, decor, music, etc. was amazing. Seeing all the smiling faces on friends and family having such a fun time really made it an extra special night. Singing at the top of my lungs to Nirvana’s “Smells Like Teen Spirit” with said friends and family was also pretty epic.
What made you decide to be the First Event?
I’ve never been a big flower person, but as a creative director (my day job) with a fairly strong point of view when it comes to design, if I was going to have flowers at all I knew I wanted to be closely involved in the process. I wanted every stem to be special and unique, and understood that the negative space around the flowers was just as important as the actual bud, to ensure each flower was beautifully featured. I worked closely with Lydia on the types of flowers, colors and shapes of the arrangements to get everything perfect. I knew I wouldn’t have the opportunity for that level of involvement as the second event.