How to Figure out your Wedding Flower Budget

When it comes to wedding planning, one of the first things we’re told to do is set a budget. While there’s no right or wrong answer around what your wedding flower budget should be, we’re here to help you figure out what to spend and what to expect. We break down what factors into how much your flowers will cost so that you know exactly what to budget for your wedding flowers. 

Photo Courtesy of Bride & Blossom

First, answer these questions to help you understand what to budget for based on your needs:

  1. What are the most important things for you to have at your wedding? Are flowers on, or at the top of, the list?
  2. How many people are you inviting and how many do you expect to attend?
  3. Where is your wedding? Is it one of the more expensive areas to be married? 
  4. How many people are in your bridal party? Include anyone who would need flowers.
  5. Do you have any flowers that are must-haves for your wedding? If so, which flowers? 
  6. Are you flexible around aesthetic or do you have a specific vision you want brought to life?
  7. What is your overall wedding budget?
  8. Are you planning to decorate any or all parts of your ceremony? (e.g. arbor, chuppah, aisle, seating)
  9. Are you planning to decorate your reception space beyond having centerpieces on every table?

Once you answer these questions, you’ll have a general idea of what flowers you want and how many, roughly, you’ll need. This means you’re almost ready to start speaking to florists! Next, let us explain how your floral price is determined so you know what to expect.

Photo Courtesy of Blossom Floral

What Determines How Much My Wedding Flowers Will Cost?

  • Wedding Location – Where you get married plays a role in the cost of your flowers as price varies by location. It may be more expensive to fly flowers to your location if they aren’t in season or grown locally. Many flowers are flown into the U.S. from South America and Europe, meaning you’re paying a premium to have your flowers sourced and shipped from overseas.   
  • Type of Flowers Wanted – If you have flowers you know that you must have, check to see when they’re in season and how much they cost versus when they aren’t. You can also ask your florist these questions directly for a clear answer, price, and alternative floral options that are in your budget. 
  • Month You’re Getting Married – When you get married is important because many flowers are seasonal. Many popular wedding flowers are grown year-round, like Roses and Hydrangea, while other popular flowers have a small window where they are considered seasonal, easy to source and cost less, like Peonies or Calla Lily. 
  • Size of Arrangements and Amount of Flowers – Tall centerpieces cost the most due to the larger vases and flowers required. Garlands are often mistaken to be budget-friendly, but they are typically considered to be a more expensive option (and charged per foot) because they include a lot of greenery, including eucalyptus which is considered high-end, along with other flowers of your choice. Mixing high and low is a great way to save while still having the best of both worlds. Low, romantic centerpieces are also trending this wedding season and a great way to save money and create a space for your guests to easily see and speak to one another at the table.
  • Labor – Like most things in life, you get what you pay for is also true when it comes to choosing your florist. That’s one of the big reasons why we’ve hand-picked a community of florists for customers. Each florist is different whether it’s their time in business, experience, pricing, style and more. That said, all of our florists are top-rated and always worth what you’re paying for.

Now that you have a better idea of what you’re looking for and what to expect around costs given the above factors, it’s time to get to the last step and discuss your floral budget in numbers.

Photo Courtesy of Allure Florals

How Much Should I Budget For My Wedding Flowers?
It’s recommended that you budget 10-15% of your overall wedding spend on flowers. This does not mean that you can’t have beautiful flowers if you budget less – it’s all about preference and the above factors. If flowers are one of the most important investments in your wedding and premium flowers are a must, you can expect to pay more and likely go beyond the recommended allocation for flowers. If you’re more interested in less flowers consisting of what’s in season when and where you’re getting married, you can allocate a smaller percentage than what’s recommended while still having exactly what you want. This is not a one size fits all number – there is no set price. Consider how many arrangements, bouquets and ceremony flowers you’ll need, as these will cost the most, and mention this number to your florist when you speak to them. Ultimately, your florist will be able to help you figure out the best flowers for your budget, or lack thereof, and help bring your vision to life. The more prepared you are for your first florist meeting, the more you can expect to get out of it in return.

Photo Courtesy of Flour LA

Finally, we’ve put together a sample contract for a mid-sized NYC/NJ wedding for context:

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