Flower & Diamond Buying Myth Busting

When it comes to engagement and wedding season, people have a lot of outdated opinions in the diamond & flower world. We’re here bust some diamond & flower buying myths & save you some money in the process.


You can’t believe everything you hear, especially when it comes to flowers and diamonds! When it comes to engagement and wedding season, people have a lot of outdated opinions on what’s what in the diamond and flower world and we’re here to set the record straight and save you some money in the process.

Here are few “myths” we commonly hear and now we get to bust!

For flowers:

Greenery is always cheaper

While this is true some of the time, it is not a hard and fast rule. Certain kinds of greenery, such as eucalyptus, often requires more branches to look full, which can increase price. Greenery is also often used as table runners, which can reduce the cost if you’re flexible on the density of the runner. Generally, local and seasonal greens are the best way to keep the cost down.

Carnations aren’t a sophisticated flower

When customers often think of carnations they think of supermarket quality in primary colors. Recently however, farmers have started to grow really interesting varieties of carnations that look more like peonies or ranunculus.

Flowers are only good for one night

When you buy flowers from the market they don’t die after 6 days. You keep them for at least a week and then replace them. So why, when you’re spending thousands on flowers, would you toss them after 5 hours? We (obviously) are big believers in repurposing flowers.

Whether you’re repurposing the flowers from your rehearsal dinner for your ceremony or even sharing your flowers with another wedding entirely, you should expect your flowers to be beautiful the day after your wedding.

For diamonds:

Colorless is better

Icy-white diamonds just happen to be the modern standard for diamonds, but that doesn’t mean they’re prettier or “better” diamonds. Just more popular and more expensive. In fact, if we took a trip down memory lane to the Gatsby era, you’d find that warm diamonds (with hints of hello) were considered more romantic. Warm diamonds throw fire that’s equivalent to a candlelight glow, and white diamonds have more of an icy rainbow effect. It’s all just a matter of personal choice, but there’s a lot of money to be saved when going against the grain and investing in a warm H-K diamond.

Emerald cut diamonds don’t sparkle

That’s not entirely true. In fact, this statement is a lot like comparing apples and oranges.  If you’re part of the “emerald diamonds don’t sparkle” camp, we’d bet you’ve never seen a truly beautifully cut one. There’s a reason that icons like Grace Kelly and Elizabeth Taylor preferred this glamorous cut.

The reason that emerald cut diamonds get this bad rep is because they’re unfairly compared to round, cushion and oval cuts – which are brilliantly cut for maximum fire and sparkle. An emerald cut diamond is NOT a brilliant cut diamond, but a step cut diamond. And so the stone is cut to reflect light like a mirror, not twinkle like it’s brilliant cut counterparts. The idea is more understated glamour, rather than blinding sparkle.

Diamonds are expensive because they are rare


Look, we love diamonds. Our name is Rare Carat for Pete’s sake — but we’re not going to let you believe that garbage. White diamonds are not rare. And the entire reason we’re in business is to start bringing that cost per carat down to size, because the truth is, white diamonds are one of the most common materials on earth. The reason they’re so expensive? It’s a little trick in the diamond industry, called false scarcity. Meaning the industry holds back a certain number of mined diamonds, to make sure they don’t exactly have enough for the buyers — meaning they can charge more because now they’ve created scarcity out of a very common stone. Pair that with some awesome “ a diamond is forever” marketing, and you’ve got a stone that everyone wants, an industry that knows how to parcel it out as needed.

We’re working hard to bring those prices back down to size. Learn more about Rare Carat’s mission here.

* This blog is part of a week-long series in partnership with Rare Carat. To get more tips and facts about flowers and diamond costs, make sure to check out the Bloomerent and Rare Carat blog. 

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