Aviva, a Bloomerent bride, knew she wanted to have DIY design elements for her September 2017 wedding at Oceanbleu at the Westhampton Bath and Tennis Club; however, she knew that she wanted to leave the flowers to the professionals. She connected with Glen Head Flower Shop through Bloomerent and they were able to perfectly execute her unstated yet elegant vision.
We asked Aviva to answer a few questions about her wedding and planning process to give insight to all future brides and grooms.
How did you find your florist?
When I first contacted Bloomerent they were very new and didn’t have florists in my area. However we reconnected several months later and they were able to connect me with Alayna from GHFS who was a joy to work with.
How did you hear about Bloomerent?
I had read some press on a new start-up that was revolutionizing the wedding flower industry and immediately knew I must connect with them.
Were you the first or second event?
Since Bloomerent was new to the area, there was no other bride available to share flowers with, so I ended up being the only event!
How did working with Bloomerent ease the traditional experience of choosing a florist?
I had visited a few other florists but until I met Alayna from GHFS I was very confused about the floral process. She helped ease the process for me and I am very grateful to have connected with her through the Bloomerent team.
Would you recommend Bloomerent to friends?
Absolutely. Even though I didn’t get to share my flowers, the Bloomerent team was a pleasure to work with. They introduced me to a trusted florist who I had a great experience with. They even credited me $100 towards my flowers in a Cyber Monday deal for working with one of their florists!
What was the inspiration/theme of your wedding?
We had a beach wedding, with lots of DIY elements.
How did your inspiration/theme influence your flowers?
Because of the nature of our DIY Beach wedding, I wanted the flowers to be very simple and understated. I chose all white flowers with tons of greenery. We had long garlands of greenery with some white flowers and pillar candles running along the kings tables. The bridesmaid had single flower bouquets and my flower girl, my 90 year old Grandma Pearl, donned a flower crown for her walk down the aisle.
How was your experience working with your florist?
My experience with the florist was great. She was very attentive in answering all my questions and working within my budget to give me everything I wanted. She set up beautiful samples before the wedding so I felt very comfortable knowing what I would be getting. On the day of the wedding, the venue scheduled a “board meeting” in our ballroom (to my surprise and dismay) so my Florist and her team had to wait hours before being able to set up. I felt so bad, but they were gracious and courteous and ensured me not to worry and that they would get everything done in time. They certainly did!
What was the highlight of your wedding?
Our entire wedding was just a blast! We had a beautiful beachside ceremony with waves crashing behind us. My cousin Alexa, a professional Opera Singer, performed at the ceremony which was simply beautiful. The party was out of control fun!! And our beach bonfire after party was a great way to wind down after the main festivities were over. I wouldn’t change a thing!
*All photos by Michael Webber.