About Bloomerent

Bloomerent

Flowers have a shelf life of 3-14 days, depending on the flower, and are usually discarded after a 5-hour event. We match two events in close proximity and allow them to share their flowers and save money, just for going green.

We know that finding a florist for your event is a task in itself so we curated a community of florists for our customers. These florists are top-rated and responsible for renewing centerpieces overnight and delivering them to your event the next day. This allows event hosts to save money for going green and work with a great florist. Your centerpieces will always be delivered in top condition no matter the circumstance (i.e., wilted flowers, broken vase, grandma took home a centerpiece or two, etc.).

For more, please visit our FAQs page.

How It Began

Danit photo

Danit's Story

The idea for Bloomerent began while I was choosing flowers for my wedding. I learned that flowers are expensive (but worth it!) and thrown away after a few hours, which was problematic for me. I had a friend getting married the next day and wondered if she would want to share centerpieces. We could save money, work with the same florist and most importantly, know the flowers would live to see another day. That was when I realized I found the solution to my problem: sharing floral centerpieces.

I met Julia through a mutual friend and just like any good relationship, I knew she was the right person for Bloomerent and me. Together we aim to change the way people think about and choose their event flowers in a way that benefits all parties involved.

Are you an Event A or Event B?

I’m very Event B. I like knowing that someone with a clear vision, from the type of flower down to the color, puts everything together with a florist and all I have to do is say yes to getting them next. I’d prefer to save money and use the flowers second since I know they’ll look great regardless - there’s literally no downside.
— Danit
Danit photo

Julia's Story

My flower obsession began at an early age. I can remember standing in my mother’s garden as she explained the different blooms. When I moved back to NYC after college I began filling my tiny apartment with flowers from the farmers market and the flower district on 28th street.

I met Danit when I was working on my own event planning startup and simultaneously consulting for other startups. As I saw Bloomerent grow and we began collaborating I knew it was a rocket ship I needed to board. The concept hits on so many of my interests. From events, to sustainability, to the sharing economy, it is has the potential to change the way in which we plan life’s most important moments.

Are you an Event A or Event B?

I am 100% an event A. Since I’ve worked in styling and event planning I have a crystal clear vision for my wedding flowers. Flowers are also the one aspect of my wedding that I’m willing to splurge on, knowing I will skimp elsewhere. Since I know that I will pay extra for flowers to have exactly what I want, it makes it that much more satisfying that someone else will get to opt into my flowers and continue to enjoy them!
— Julia